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QUESTION
Identify and describe one service experience that met or exceeded your expectations and another that left you dissatisfied. What characteristics
Identify and describe one service experience that met or exceeded your expectations and another that left you dissatisfied.
What characteristics stood out in each case?
How did your experience relate to the concept of a servicescape?
How could the service provider that disappointed you improve its performance?
In an essay format (1 or 2 pages in length) saved in MS Word, compare your experiences.
