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QUESTION
Identify and describe two factors that could cause you to reject an offer from a potential licensee to make and market your firm's products in a...
Identify and describe two factors that could cause you to reject an offer from a potential licensee to make and market your firm’s products in a foreign market.
Two factors that could cause to reject an offer from a potential licensee to make and market yourfirm’s products in a foreign market include the following:a. Unfavorable internal factorsb....