Identifying potentially disruptive innovations Case Study: Case Study 9. Review the mini-case and search University library's database for articles...

Identifying potentially disruptive innovationsCase Study: Case Study 9.5 1. Review the mini-case and search University library's database for articles relevant to disruptive innovation. Provide a brief synopsis of disruptive innovation as compared to sustaining or incremental innovation. 2. Describe a practical example of a disruptive innovation in a market segment of your choice. How did this innovation come about? How did it alter the way that consumers used a particular product/service? What alternative products/services were impacted by the disruption? 3. Consider your own industry. What are some possible disruptive innovations that might be on the horizon for your organization? What product, service, or process innovations might significantly alter the way that your firm conducts business? http://books.google.com/books?id=CVuYk25bkfsC&pg=PT416&lpg=PT416&dq=Identifying+potentially+disruptive+innovations+Case+Study:+Case+Study+9.5&source=bl&ots=X73cAYX-hg&sig=eOWBX7c50AQmXmT9I_5sMOfWGA4&hl=en&sa=X&ei=zevcUa7NKYzq8gSC4oDADw&ved=0CD8Q6AEwAA -Discuss the role of supply chain management in the innovation process. Why is it important for organizations to effectively leverage all value chain relationships when implementing an innovation strategy?