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QUESTION

If a company's product is large home appliances such as washing machines , ovens, and r efrigerators , would it seem to make more sense to pursue a

If a company's product is large home appliances such as washing machines, ovens, and refrigerators, would it seem to make more sense to pursue a multi-domestic strategy, a global strategy, or a transnational strategy? Explain why?  

Hint:

•       The differences between Global - MD and Transnational strategies and under what conditions they are (Suitable, Acceptable and Feasible)?

-      For Global : Econ of scale and scope advantages- Which activities 

-      For Multi-Domestic : Adapting to host market conditions- which activities

-      For Transnational : How design the global value chain ? Which activities should be considered for global , which activities should be considered for MD and how to achieve coordination among these activities globally  

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