Imagine that you are in a grocery store and choosing between two equally priced brands of paper towels. How might a top-down memory process influence...

Imagine that you are in a grocery store and choosing between two equally priced

brands of paper towels. How might a top-down memory process influence your

decision? How might bottom-up processing influence you decision?

this is for a study guide so if you could cite the sources it would be very helpful to read