Imagine that you recently began working in a department that supports your company's strategic planning for growth in the industry. Your department head has asked you to research from a newcomer's per

Imagine that you recently began working in a department that supports your company's strategic planning for growth in the industry. Your department head has asked you to research from a newcomer's perspective to inform future marketing directions for the company. He has asked you to write a detailed memo that identifies the three top trends in the industry. If he likes your work on this initial research, he will ask you to write a position paper on the most important issue related to these trends.