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In 2010 Netflix changed the way that they were offering video delivery to its customers.

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In 2010 Netflix changed the way that they were offering video delivery to its customers. Their original business plan was to offer home delivery of DVD's and instant streaming on TV/PC. Their pricing process changed and the outcry from the consumer was overwhelming. The change originally planned was not how the change turned out. This is a great case that allows us to see how things don't always go according to plan.

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