In 2011, Netflix made two major blunders that impacted the number of subscribers, revenue, and the stock price: the separation of the DVD business...

•In 2011, Netflix made two major blunders that impacted the number of subscribers, revenue, and the stock price: the separation of the DVD business and the increase in subscription fees. Assess the situation and what needs to be changed in the marketing strategy for 2012 that would allow Netflix to rebound from these blunders.

In order to rebound from these blunders Netflix can implement penetration pricingstrategy. Penetration pricing can fetch novel clientele, mounting market carve upand fabricating customer...