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In the video, Case Customer Relationship Management for San Francisco's City Government, the use of a new technology improved the...
Q1. What is the business of SinoSteel, what are its major challenges, and how would an ERP system address the challenges they face?Q2. Why did SinoSteel pursue the development of an ERP system? What were the objectives? What challenges (risks) does ERP address for SinoSteel? (Hint: The CEO is difficult to understand on some of the objectives, but later in the video an IT manager sounds clearer and almost exactly reflects the CEO’s position. Please listen carefully.)Q3. What factors were important in the choice of Oracle?Q4. How did business processes change in order to implement this ERP system?Q5. What do you think some of the implementation issues and risks might have been with this system?Q6. How did this investment in ERP systems help SinoSteel achieve operational excellence? What do you think were the benefits of installing this system given the substantial costs involved?
