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In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Jeep Cherokee, Google, or Amazon.com.
In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Jeep Cherokee, Google, or Amazon.com. Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.
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*** *** provided *********** as well ** **** *** ******** ** ****** *** *** ** the ****** ****** (Alfa Romeo ****** ** ******* ** ********** *** questions ***** ** *** *** ** *** ********* ** **** to ******* a *** *********** statement and ***** for *** ***** *** selected ****** *** ********* template in the **** 4 ********** ********** ********************** *********** Title:Date:4/27/2017Company/Brand ******** **************** ****************** *** *** ****** ********* *** *** ***************** ****** ******** *** ****** ** online ***** **** *********** *** ********* groups;· ****** ************* ********** ******* ******** ********** **** ***** **** ** g-mail ***** due ** Gmail· ******* ********* ***** *** ** ****** ******* messaging· GPRS users *** **** and directionsHow ********** *** company ***** *** **************** What ******* *** ***** ***** ****** ******* ******* *** ** ***** *** **************** Google ******* *** customers through ******* ******* most of ***** *** online *** avenues ****** ******* social ********* ************** actions **** as supporting ***** initiative· Supporting *** ********** events ** ******** of ******** *** **** ** ********* places of *** ******* Using banner ************** on online ********** ******* ********** ************* ******* feature ***** **** **** ** *** ****** products ** *** film such as *** Google search ****** thus drawing attention ** it· ** developing utility ************ **** are ***** ** ***** free **** ** ****** maps *** ****** ********* **** ***** **** *** ********************************** *** ************************ ** ***** demographics and ************* information *** *** ****** ****** ********* ********* ****** ******* ** **** **** ** ** perceived? ******* ****** ***** ****** ***** **** *** customer’s attention ***** are;· *** *********** ****** ****** *** ***** ****** ** ******** available ** *** engine· The features ******* ** the company **** ** ****** ********** ********* ** ****** *** ******* has ****** ** * computer *** ***** **** ** ******* * ****** ****** *** ****** ****** cuts ****** gender *** income education *** **************** ******** **** ** Google ******* *** restricted ** the youth and particularly ***** ***** ****** years ** age **** ******* *** *** company’s **** tech ******* **** ** *** ****** ***** ****** ** ******** ** ***** target customers’ value?The target ********* ***** * ****** of ****** that ********** Ubiquity ***** ** the ****** ever ******* ****** ** the Google ****** ****** It is available 24 ***** ***** days a ****** ***** ** ****** ** *** ****** ******** *** results ** *** ***** ******* ******** which *** ****** ****** ******* ** **** the ********* search ******** Quality ******** ** *** ******* such ** *** high-end nexus phone· ******* ****** has * strict ******* ****** ***** ** **** *** ******** ** ***** ********* ** ******* ************** are *** brand’s competitors?The competitors of ****** ***** ***** ****** Yahoo ****** engine· Duck **** ** search ******** ******* ***** operating ******** ******* smart phones· **** ****** *********** ******* ******** does *** ***** *** *********** ** * ********** giant What ***** ** ********* will ********* *** ** ****** a ****** ** ************ **** ****************** other brands/companies might ********* ******* **** brand ****** ********* ***** ** ******* *** ******* **** ********** *** powerfulness ** *** ********* ******** ** well ** ***** ********* This brand *** be compared to ********* *** yahoo search ********** USP (Unique ******* *************** ** this ************* ****** **** its ************ **** ** *** ********* USP ******* ******* ****************** exceeds **** ********* and ***** *** to its ********* features both as * ****** ****** and * smart phone ************ *** ******* ********* ****** *** ****** *** ******** ******* ********* ******* ** ******* ********* *** ********* system ** ********* for ***** phones *** the ******** ******* ******* ******** from ****** inc ************* ** the brand’s ***************** ** ****** *** ** *** fact **** it ****** ** *********** while *** competitors *** ****** ** ***** *********** Thus ** ** **** to adopt *** ideas ******** ** *** *********** advantage of *** brand? How ** ** ********* **** ***** competing ********** brands *********** ********* ** *** **** ******** and ********* ******** *** ********** is ********* ** ***** millenials *** can ****** ** *** *** needs of millenials **** *** *** ** themDoes the ***** **** *** ********** or benefits that dominate ****************** *** * ***** fan **** and ******** *** ***** 90 % ** the ****** ****** ****** *** * similar ********** *** its ********* ******** *********** ********* ***** ************ * *** *********** statement and ***** *** the ***** *** selected ***** is ** example of ******* *********** ********* *** ******* *** *********** ********** *** brand for discerning ********* ** sports cars ******* customers) *** **** an exhilarating ********** (USP)· *** ****** *** is *** ultimate ******* ************* motto: ******** satisfactionGoogle positioning ********** *** brand for ******** ********** ********* ******** **********
