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In this module we looked into the marketing research process.
Directions: Refer to the above table. For each of the following research questions, identify the most appropriate type of research design or data collection method. There is one answer per question.
- Sales in Texas have dropped off for no apparent reason. None of the sales team can explain what is going on. Which research design should be used?
Answer:
2. If we want to determine whether pizza consumption is related to the consumption of Dr. Pepper, which