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In this research paper, you will be preparing a report on the size, location, purchasing power, and market potential for the three largest minority

Use the outline below as a template for the assignment.  

  1. Introduction
  2. Part 1: Three Target Market Summaries 
  3. Each answer below must include a citation using the direct URL where the information was found.
  4. Total numbers in the U.S.
  5. Percent of the total U. S. population
  6. Rate of growth
  7. Average household size
  8. Average age
  9. % with college degrees
  10. Average or median income levels
  11. Geographic location(s) - metro, states, etc.
  12. Brands that have higher than average purchase for each group
  13. Identify specific products which have above average usage for each group
  14. Best media to use to target each group
  15. Part 2: Business Potential Summaries 
  16. For each target market group, write minimum of two, but no more than four paragraphs, evaluating and summarizing the overall business potential in the United States. This is not to be an "industry" specific or "marketer" specific analysis. The purpose is to evaluate for the entire United States.
  • Bibliography and Citations 
  • Bibliography: Criteria include credibility, date of resources, and bibliography format
  • Appropriate use of Citations
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