in your critique, address the following questions: What are the main points and arguments of the author(s)? What is your opinion of the article?

in your critique, address the following questions:  What are the main points and arguments of the author(s)?

What is your opinion of the article?

 How can the points and arguments of the author(s) be applied to the lesson in this unit? (Some examples include the marketing mix, marketing orientation, and organizational structure.