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QUESTION
In your opinion, is rebranding that involves adopting an abbreviation for the previous name (e.g.,AARP instead of American Association of Retired
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In your opinion, is rebranding that involvesadopting an abbreviation for the previousname (e.g.,AARP instead of AmericanAssociation of Retired Persons) an effective strategy? Can you think of examples whereyou think this approach was successful andothers where it was not?