INDIVIDUAL CASE

********** Case Study ******** **** *********** *********** Tutor ************************ Executive Summary ******* ***** **** Company ****** ** a privately ***** ******* ******* in **** ** **** ******* ** ******* begin *** ********** business ** ******* and ********** hand **** ***** ** **** Grams *** ** * ******** ** the streets ** ********** Vermont ***** **** **** the company's focus has **** ** design manufacture *** ****** ****** the **** ***** ***** **** ** ******* using quality American materials *** ***** ******* ***** **** Company ******** *** ******* **** ** include * Bear ***** ***** **** Pajama ***** ******* ***** Gram ******* ***** and ***** ******* ****** ************ ******* ***** Bear Company ***** mostly via *** online ***** ******* mail ***** catalogs *** ******* * ********* ******* ******* ******* ***** Bear ******* ***** are ****** ******** with *** **** ** ***** ***** ********* during ************* *** ********** *** *** ********* This ***** **** ******* the ******* Teddy Bear company ******* organizational and information technology **** ********** and ******* *************** ** ****** ***** ** **** ******** *********** needs *** *************** ******* ***** **** ******* **** **** ************** *** ** ********** CEO John Gilbert *** *** *** *** ******* *** ******* ******** to improve day-to-day ********** but *** running **** * few show ******** issues and ******** The ***** ***** ** the ******* ****** of ******** ********* *** ********** *** incoming *** Bob Stetzel ***** is a ******* ****** of ********** as well * ******* ****** of employees who ******* *** operational ********* ** ********* *** *** *** ** *** ********** ****** **** ******* *** ** ****** layoffs *** ********** ** Stetzel’s IT staff ******* ** ***** ** ************* **** ******** **************** *** previously ******* **** ** *************** and problem-solving **** *********** *********** ****** and ******** upgrades **** personal/human ******** management issue *** **** contributed to *** **** of proper ************* ** ********* ******** ** ************ ********* operational ********* ********* policies *** ********** ** ******* ********** *** ********** ** knowledge ********** *** ******** that ** ******* ********* were to leave **** ***** ** ****** ******** ************ business ********* **** **** ******* ***** Bear ******* ******* IT staff ****** ********* **** ***** ****** *** ****** *** ***** ******** ** ****** *** ******* ******** *** *********** threshold through *** peak ****** ****** ***** ***** ************ ********* ** ** considered **** ******* ***** Bear is ***** ** * ******* ******* and delivering Bear ***** ** *** ********* ** ***** changes ** ** ********* *** *** this company is ***** **** ****** ********** ********* low ****** and *********** **** ******* ** ************** and *********** ********** ********** ********* ***** ** ******** *********** ********** ** solve these ********************** ********* *** ******** ********* ** ******* ***** **** ******* ** ** ******** to *** *** ** technology *** ******** their new Chief Information Officer has **** experience in several ** *** ***** **** the ************ ** ******* ** ******* Also there are several ********* ****** the IT ********** that have *** **** general ********* **** the ************ *** **** *********** ********* ** *** ******* in place The core *********** processing ************** ** quite ****** *** meeting the *********** needs ** * ******* ** its size ******** ********** *** recovery ********** **** been established ********* *** ******* ** * ******* ******* failed ******** ********** ******* *** ***** order ******* ** ******** ******* so **** orders ** *** *** **** **** the **** of ***** ******** ** ********* ********** ************ **** support ********** the ******* has ********* ******** ******** that ***** closer ** ******* functionality *** connected ** a ********** ****** ***** Lewis ******** ******** ******** of ******* ***** Bear ******* *** ** ******** ** the use ** ********** are ** *************** ** systems *** applications **** **** **** *** IT ********** is ****** ** focus ** ********** *** *********** ** implementing new ******** of ******** The ********** used ** ********* **** ***** ********* applications *** also which ********* business ***** **** **** ** **** ************ **** *** ********** *** ****** as ** ********** ********** rather than ****** ** ********* **** ** ****** and execute This *** resulted ** the three different brands with **** ********* channels ** ******* ****** not ******* ** *********** because ** *** *********** ** ********** *** other ************ Some ** *** ************ *** behind ******** ** ** updated **** *** ****** ****** ******** Even though ***** *** **** applications they **** *** been managed together effectively ****** ***** ***** ***** The ************* ** ******* ***** **** ******* as it pertains ** *** *** ** ********** are *** increase ********** **** ******** shopping ** ** *********** for the ************ *** ********* ****** ** * **** ****** engine *** *********** ******* **** ****** * ******* ** ********* **** ******* *** ********* ** *** web ****** *** 2014) *** *********** of *** **** ********** *** *** ************ ***** ******** **** standardized applications **** *** be **** ****** ***** ****** ****** * chance ** ******* *** ********** *** **** processing ************ and **** ********* ******** careThe threats ** ******* ***** Bear ******* *** ** ******** ** the *** of technology *** ******** *** ******** *** become * ********** way ** place ****** ******* a **** ********* website ** ***** ** ******** ** links ** competitors For ******* ** ** type in ********* ******* **** the search ****** ***** would be **** ***** 75 million ******* The **** ********* **** will ** *** ***** **** and ******* teddy Bear **** not **** up there *** ***** ******* they **** highly ******** ***** ** ***** **** *** ********* busy *** ****** ** meet *** ****** *** ***** that **** *** extremely busy *** ******* *** ***** ******* ** ** able ** **** ** with *** ************* Several methods ***** ** *********** ** **** **** *** organization ****** *************** ****** ***** ******** market **** ** **** ***** ******* *** *** **** ***** ******** ***** *** **** ****** arrangements and ******* Vermont ***** **** ******* **** seekout every strategy **** **** **** **** *** ********* ** ****** being the *** ************* ************* *********** *** middleware *** ********* *** ****** with applications **** wouldsupport *** ***** *** ***** ****** to *********** *** provide *** ********* ********* *** ******* the ********** *** *** cross ********* ** **** **** ***** also ****** that during the peak ******* *** ****** ***** not **** during ***** volumes ** ******** By ****** **** thatVTB continues ** ***** *** ** area ** the ****** **** differentiates ** from the other ************* *** only *** **** the organization *** ****** *********** ** their respective ******* ********** * ********* ********* Finally **** ****** **** integration and ******** ******** tools it would ** ****** ** ********** marketing; forecasting and ********** ****** ******* lines to ********* a ****** ******* ****** ******** **** ** * ****** set *** *** ***** family Recommendations *** ************** ***** ********** **** must ** done is ** develop and IT ******** that ******** the ****** *** overall ******** ** *** ************ The *********** of an ********* ** strategy **** ****** *** ** the ******* ***** ** *** ************ *** what it **** **** ** ***** *** desired ***** ******* ***** **** ******* currently relies ******* ** ********** ******** to ******* ************ ******** **** ******** *** core ********* ** *** organization ***** software ************ ******* *** ******** ** *** operational ******** ***** *** ********* ****** **** ******** ******* ** ********** Resource ******** (ERP) ****** ***** ********* the ********** ** ********** ************ ** *** system ****** *** ************ to achieve ********** *** ******* *** ******* ****** *** connectivity ****** there *** be * **** ******* **** for ************** it **** ** ***** ** ** *** **** *** Accountability ** *** to ******** an effective *** ********* ** infrastructure * **** hardware *** ******** *********** ********* ***** ** ** ********* *** ********** ** ** ************ ******** that ********* ** ****** the ********* ****** layout ******* and ****** ************* ****** ********** ******** *** ******** ************ upgrades and ************* ***** to ** ********* *** ******* as the ************** ******* ******* ******** and ********** that **** ****** ******** ********** ****** ******* ******* procedures ******* ****** ****** use *** ****** * ********* ********** ******* ** ***** ****** ***** to be ********* ** capture *** document ********** business ********* *** ************** ********* ******** ** *** operational ******* of the organization **** **** ******* the ****** ********** information **** was ******* **** *** ******* took charge (Gogan ***** Lewis ******* ******** customer ***** *** ****** ****** *** **** multiple ******* lines ***** ******* ******* ******* Teddy **** ******* needs ** better understand ***** ******** *** ***** ***** Customer ************ ********** ***** ******** can **** VTBC manage customer **** ** ********* ****** habits coordinate its ********* ******** ******** ******* ***** *** interact ******* **** ********* Vermont Teddy **** *********** ********* ******** ** aimed ** **** sales *** Valentine’s *** ********** *** *** ********* ***** ********* strategy ** *********** ****** *** peak ***** ******* ***** **** Company needs ******* market research and revise ***** ********* campaign to capture * ******* customer **** **** **** ******* **** ******** ***** is * need for a **** ********* ** store *** ********* data *** for data ****** **** mining *** provide information on ******** ****** ****** ****** *** ****** ********* ********* ConclusionsVermont Teddy **** ******* ****** is * privately ***** company founded ** **** ** **** ******* **** ***** may ************** *** ** ********** ** different **** *** ********** level ************ Many of ***** ************* *** ** challenges *** a ****** ********** of the **** of planning knowledge ************* *** ***** ******** ***** ** previous leadership *** **** ******* and the *** *** Stetzel ****** in * *********** ** *** *** ******* ***** **** ************ operating **** *********** *** *********** ******** **************** *************** * ***** Lewis * ********** *********** *** strategic IT alignment ** Vermont teddy **** Journal ** *********** ********** teaching ***** 67-70Ma * ****** ************ ****************** from **********************************************************************************

Click here to download attached files: Vermont Teddy Bears Company case.docx