Individual Course Project ( 20% of your Final Grade)  You are the Marketing director for a new Health care center in Miami. It can be a general Health Care center offering many diverse services or a

Individual Course Project ( 20% of your Final Grade) 

 You are the Marketing director for a new Health care center in Miami. It can be a general Health Care center offering many diverse services or a specialized one e.g. a Dental Care center. 

 Also prepare a Word document with your Marketing plan – 8 pages Min excluding the references page/s.

Your paper must include: 

An abstract page   

Analysis of your service/services.  

What is the company’s Mission and Vision?  

List how many competitors are powerful and with which competitors will your company compete against, and how?            

How will the company differentiate its product?           

Develop this Marketing Plan, by using Marketing Principles learned in class,    … Be creative…               

Paragraph indentations are required.  

Citations in the written text of the work and references at the end of the paper.  

References must contain a hanging indentation which is the first line is set flush left and the second and subsequent lines are indented 5 spaces.  

Type font must be either Arial or Times New Roman 12 Pt.  

All pages must be numbered to top flush right