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Information Gathering Techniques

Consider the following fictitious scenario:

A large chain restaurant hires your team as consultants.  The restaurant executives are launching a new marketing campaign that guarantees customers receive their food within 20 minutes or they receive a free dessert.  They believe they can use their IT software systems to assist with this marketing campaign, but need guidance.  They have hired you to gather information from the restaurant employees and managers to see where improvements can be made.

Prepare a survey/questionnaire that you will give to all restaurant employees and managers about process improvements.

Prepare a list of interview questions you will ask senior restaurant employees about process improvements.

Write a 1- to 2-page executive summary that analyzes and explains the survey/questionnaire and the interview questions you have created. 

Determine how these information-gathering tools will find answers the executives are seeking.

Format your summary according to APA guidelines.

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