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Information: The Importance of Business Forecasting When done right, business forecasting can make your business more profitable.

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The Importance of Business Forecasting

When done right, business forecasting can make your business more profitable. It is more than simple prediction; rather, business forecasting involves analyzing information about your business, the economy, the market place and current trends to prepare for your business' future. The other option is not to engage in any forecasting at all, and just wing it. Your family, investors and even your long term customers may not appreciate that approach. Understanding the significance of forecasting may motivate you to do it more often.

What Is Business Forecasting?

Business forecasting is a method that you can use as a business owner to predict future business activities based on data. You can use it to determine future trends in sales performance, finances and customer behavior. You should try to do it on a quarterly basis, but some business owners work on forecasts on a monthly basis. It's important for business planning, business success and business management. There are a number of different methods to do this, and how you decide to do your forecasting is up to you.

Business Planning

You can end up with many problems if you don't plan your business. Writing a 50-page business plan may not be your cup of tea, but you should have some outline of where you're headed. It's almost impossible to come up with a plan without doing some business forecasting. For example, if you're a startup business, you don't really know how much in sales revenue your business will generate. The only way to complete your plan is to forecast your sales and the number of clients you anticipate. It should not pull numbers out of thin air, but rely on industry statistics and other information to make the best forecast possible.

Business Success

One major part contributing to the importance of business forecasting is that you'll improve your ability to become successful in business when you do it. Veteran business owners make forecasts on a regular basis, and new business owners can experience many of the same benefits if they would do the same. The correlation between forecasting and business success is simple. You will make better decisions as a result if you analyze historical performance and try to predict future performance. You can achieve more success when you become good at making business decisions after careful deliberation, instead of reacting to crises or circumstances.

 Reference: http://www.brighthub.com/office/entrepreneurs/articles/105591.aspx (Links to an external site.)Links to an external site. Retrieved May 12, 2016

Question:

You have approached a possible investor in your new business. .The investor has asked for your sales forecast for the first year. Why is this investor interested in your forecast?

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