Innovation at Apple (From Steve Jobs to Tim Cook)

1. What role did the late Steve Jobs play in leading and managing innovation at Apple?

2. How do you account for the success of Apple products, particulary the iPod, iPhones, and iPads? The early Macintosh?

3. Do you believe Tim Cook, the new CEO of Apple can carry on the legacy of Jobs? Explain using key concepts from the chapter.

4. What unique personality traits did Steve Jobs display? How did that influence his approach to innovation?

https://www.youtube.com/watch?v=hwQ3d9tcbBk

https://www.youtube.com/watch?v=XkGFU0FSkho

https://www.youtube.com/watch?v=1PpeSbDoeAE

https://www.youtube.com/watch?v=kN0SVBCJqLs

https://www.youtube.com/watch?v=1jqSK8Qv4ZY

https://www.youtube.com/watch?v=8rwsuXHA7RA

https://www.youtube.com/watch?v=R706isyDrqI