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InstructionsEvery product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, wi
Instructions
Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.
Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past.
Next, write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process.
Remember, the five stages are as follows:
- Problem recognition
- Search and determination of alternatives
- Evaluation of alternatives
- Purchase decision
- Post-purchase evaluation
Note: Use the grading criteria for this assignment to guide your report. Be sure to include these details within your evaluation to support your ideas.
Write a 6–8-page report in Word format. Apply APA standards to citation of sources.
