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QUESTION
Integrated Marketing Communication Examples
DUE TODAY 8/1/17 AT 17:00!!!
An integrated approach to marketing allows companies to focus marketing communications and deliver a clear, consistent message to customers via multiple communication vehicles, thus making a greater impact.
Share an example in this discussion, including a link and/or image(s), of an integrated marketing campaign and answer the following:
- Why did you make this choice as your example of an integrated marketing campaign?
- What key message is the company trying to communicate? (Keep in mind, the message includes not only what the words say but also the underlying message!)
- Compare and contrast at least two marketing tactics used in the campaign. Why do you think those tactics were chosen?
300-500 Words
