Integrating concepts and theories from the text, analyze the company's general and industry environment, internal resources and intellectual assets.   Integrating concepts and theories form the text;

Integrating concepts and theories from the text, analyze the company's general and industry environment, internal resources and intellectual assets. 

 Integrating concepts and theories form the text; analyze the company's business level and corporate-level strategies. 

 Develop three goals and 2-3 SMART objectives for each goal. Provide an overview of the timetable and the required resources. 

 Construct a document in APA 6th edition format effectively demonstrating mastery of written communication. 

 Important: Please ensure you 'apply' applicable textbook concepts such as a SWOT analysis, an PESTLE analysis, Porter's Five Forces, or a Value Chain Analysis to name a few.