Internal and External Analysis

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Sears Holdings Company has had continuous earnings decline since its creation in 2005 from a merger of Sears and Kmart.

Do an internal and external analysis of the company and address the following within your discussion board post;

• What are the strengths and weaknesses?
• Do the combined companies have the right strategy to compete with their competitors such as JC Penney, Kohls, Target and Home Depot?
• What internal and external changes should be made?
• Why would the changes work?

Some articles to consider:

Sears Plays It Cool

10 Brands that won't be around in 2012

http://www.nbcnews.com/id/43486360/ns/business-us_business/t/brands-wont-be-around/#.WPaaXWe1vIU

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