Internal and External Environments that Affect Strategic Planning

Review the case study entitled “Evaluating Vision and Mission Statements at Pepsico.” Alternatively, you may choose an organization of your choice; however, be sure to include a copy of the vision and mission statement in your submission. And Address the questions posted.

In 3 pages:

Use academic writing standards and APA style guidelines,

 Citing references as appropriate.

Use at least 2 creditable references in addition to the book.

No plagiarism and copy and past.

Google is not a reference.

Case Study

Consider the mission and vision statements for PepsiCo (http:// www.pepsico.com/Company.html) and then answer the questions included below:

PepsiCo’s Mission Statement*

Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fair- ness and integrity.

PepsiCo’s Vision Statement

“PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate—environment, social, economic— creating a better tomorrow than today.” Our vi- sion is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

1.The table below summarizes the key characteristics of ideal mission and vision statements as discussed in Chapter 3. Use the Y/N columns in the table to indicate whether each of the features is present, or not, in the mission and vision statements of PepsiCo. 


2.How do the mission and vision statements relate to the eight characteristics of an ideal mission statement and the eight characteristics of an ideal vision statement? What are the gaps? 


3.How useful are the mission and vision statements of PepsiCo in terms of linking organizational priorities with individual and team performance? In creating such a linkage, which ideal mission/vision statement characteristics (shown in the table above) seem to be more important than others? What other places might the HR department at PepsiCo look for information regarding how to more effectively cascade firm-level strategy to each individual’s goals? 


Mission statement—Summarizes the organization’s most important reason for its existence

Characteristics Y/N

Basic product/service to be offered (does what)

Primary markets or customer groups to be served (to whom)

Unique benefits, features, and advantages of products/services (with what benefits)

Technology to be used in production or delivery

Fundamental concern for survival through growth and profitability

Managerial philosophy of the firm Public image sought by organization

Self-concept of business adopted by employees and stockholders

Brief—so that employees can remember it Verifiable—able to stand the reality test

Bound by a timeline—specifies a timeline for fulfillment of the various aspirations

Current—updated on an ongoing basis

Vision—Statement of future aspirations

Characteristics Y/N

Focused—lists a few (3–4) aspects of organization’s performance that are important to future success

Understandable—written in a clear and straightforward manner so that they are understood by all employees

Inspiring—makes employees feel good about their organization’s direction and motivates them to help achieve the vision

Stretch—goal not easily attained