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International Case StudyThe purpose ofa case studyis to bring real world concepts/situations into your course work. Read the assigned case study and complete a case study analysis. It will focus you o
In addition to the case analysis, be sure to answer all of the questions given for the case. Your responses must be complete, using terminology and concepts presented in the primary textbook as well as supplementary resources. Each paragraph should be written in complete sentences with attention paid to good grammar and spelling. Please double-space, use 12 point font, with one inch margins.You may use California Southern University's online library or the internet to complete your case study. Be sure to cite your resources and provide the references using the APA format.APA Guidelines can be found in the resources section of this syllabus. Please see the case study below:
“Hong Kong—Traditional Chinese”
Hewlett-Packard (HP) provides technology solutions to individuals, businesses, and institutions around the world. It generates annual revenues of $80 billion from the sale of IT products, including computers, printers, copiers, digital photography, and software. Anyone in the United States who wants to buy an HP product, get technical support, download software, learn about the company, or apply for a job can simply go to the HP
Web site. But what if you live in Hong Kong? How would you get answers to your questions? You’d do the same thing as people in this country do—go to HP’s Web site.
Try to imagine, however, the complex process of developing and maintaining a Web site that serves the needs of customers in more than seventy countries. To get a better idea, go to the HP Web site (http://www.hp.com). Start by looking at HP’s line of notebooks and checking its prices. Then, review the company information that’s posted on the site, and, finally, look for a job (it’s good practice).
Now pretend that you live in Hong Kong and repeat the process. Start by going to the same HP Web site (http://www.hp.com). If you can read Chinese, click on “Hong Kong—Traditional Chinese.” Otherwise, click on “Hong Kong—English.” Then, answer the following questions:
1. How easy was it to navigate the site and to switch back and forth between the U.S. and Hong Kong sections of the site?
2. Identify at least five differences between the two sections.
3. Does HP’s Web site meet the needs of customers in both the United States and Hong Kong? Why, or why not? How could it be improved?
Assignment Expectations: You should be able to analyze a company case study and focus on the factors that influence the similarities and differences in website design of the company’s U.S. and foreign sites.
