Introduction to Global Marketing

 5-6 pages

• Evaluate marketing strategies of multinational corporations.
• Describe some of the basic issues involved in developing and executing an international marketing strategy.
• Predict situations that present potential ethical and legal issues and develop solutions for those issues.

Choose an international company to research and address the following:

1. Identify the relevant controllable and uncontrollable elements that the company has dealt with in entering a global market.
2. Using resources from the Library's full-text databases, discuss the major sources of risk facing the company within its international markets? Discuss 2 potential solutions.
3. Critique the overall corporate strategy, including 2 most recent events in the life of the corporation.

Your report MUST include a reference list in APA format. All research should be cited in the body of the paper. Reports without citations are unacceptable. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the paper. For more information on APA, please visit the APA Lab. NOTE: Full-text Databases may be accessed in the Library. Suggestions are: 

• ABI Inform Global
• Academic Search Premier
• Business Source Premier