IP4 MANAGEMENT

                                                     2-3 pages

Key Assignment Draft

You, Mike, and Tiffany meet in a conference room to begin to assemble your final presentation.

This presentation will be the project deliverable, so you want to make sure you have provided all of the requirements.

Mike begins, “I think we’ve done some pretty good analysis on our strategy. We just have to put the pieces together before the final presentation.”

“We do have some solid information, but we have to look at all the parts to see if we can remain competitive,” Tiffany adds.

Complete the following:

• What are the considerations that you need to be aware of to remain competitive?
• Based on the research that you have done, can you compete in the market that you have chosen? Why or why not?
• What primary factors led you to this decision?
• What would you say to someone who would dispute your position?
• How do you plan on evaluating the global marketplace in the future?