is about base on reading article of " The Folly of Rewarding A While Hoping for B" what does this article is about, and why it is so popular and why?...

Can someone detaily tell me what is about base on reading article of "The Folly of Rewarding A While Hoping for B" 

what does this article is about, and why it is so popular and why?

Also, could provide an example of someone in your workplace like using "The Folly of Rewarding A While Hoping for B" ?