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QUESTION
Is Target's data mining and predictive analytics a success, a failure, or both? Explain your answer. How does Target create profiles of customers?
- Is Target's data mining and predictive analytics a success, a failure, or both? Explain your answer.
- How does Target create profiles of customers?
- Is Target's "pregnancy predictor" a long-term competitive advantage? Explain.
- How does Target make such accurate predictions?
- What are the ethical considerations of the use of this data?
