is used by organizations to get consumers committed to brands in a way that passive advertising cannot.Crowdsourcing b.Broadcasting c.Co-op...

 is used by organizations to get consumers committed to brands in a way that passive advertising cannot.

a.Crowdsourcing

b.Broadcasting

c.Co-op advertising

d.Phishing

Which of the following is an essential criterion for communication to be considered an advertisement?

a.It must be paid communication

.b.The communication must be noncommercial.

c.The message conveyed must have a headline.

d.It must involve face-to-face communication.