ISSN 1940-204X COORS BALANCED SCORECARD: A DECADE OF EXPERIENCE sh is ar stu ed d vi y re aC s o ou urc rs e eH w er as o. co m Hugh Grove University...

I need a thorough answer to the following question regarding the attached Coors Balanced Scorecard Case Study:

Perform an economic value added (EVA) analysis to assess its potential as a balanced scorecard (BSC) financial performance measure for Coors.  Should EVA become part of Coors BSC?