It seems like whenever there's a new technology, whether it be a new way to deliver videos or music or a breakthrough in mobile phone or computer

It seems like whenever there's a new technology, whether it be a new way to deliver videos or music or a breakthrough in mobile phone or computer hardware, companies scramble to produce the winning version and consumers end up the losers, lost in a sea of incompatible technologies. Should device manufacturers be forced to work together to establish common standards for new technologies? Is that feasible in a free market? What do you think?