John's company currently has a 40% share of a million unit market.

John’s company currently has a 40% share of a million unit market. The current price for his product is $100, but in a direct attempt to gain market share a competitor, his is considering lowering the price of his company’s product by 10% in a attempt to increase market share to 50%. Marketing expenses and cost per unit will remain at the level of 15% of sales and $70, respectively.