Johnston Products has gathered data to evaluate the attractiveness of a potential project. It knows the cash flows expected under different scenarios....

Johnston Products has gathered data to evaluate the attractiveness of a potential

project. It knows the cash flows expected under different scenarios. It has conducted a

focus group that ranks various product attributes, and it has the ranking of various

marketing techniques provided by a consulting company. What method should Johnston

use to evaluate this project? Why is this method the best one to u