Jon Starrett, a senior executive working in his company's office in Brussels, wanted to make a good impression on his Belgium staff.

Jon Starrett, a senior executive working in his company's office in Brussels, wanted to make a good impression on his Belgium staff. In order to facilitate good relations with his staff, Ralph decided to do several things. First, he arrived at the office early in the morning so he could visit with his subordinates over coffee. Second, he initiated an "open-door" policy so that everyone would feel free to stop by and chat. However, in spite of his best efforts, Jon ended up alienating his subordinates. What did he do wrong?