JUST PART 1 NEEDED(already picked the company, WELLS FARGO!!!!) Purpose: The purpose of the project is to challenge you to think like a Customer Service Manager and/or Consultant. You will apply the k

JUST PART 1 NEEDED(already picked the company, WELLS FARGO!!!!)

Purpose: The purpose of the project is to challenge you to think like a Customer Service Manager and/or Consultant. You will apply the knowledge you accumulate throughout this course to complete this four (4) part project. 

Assignment Details: You are a Customer Service Consultant with expertise in helping companies to retain customers and improve service policies and actions. Select a professional name for your consulting business. Your company has been hired to evaluate the Customer Relationship Management Program for a client (an organization of your choice). 

Research: An organization that has a bad reputation in Customer Service. You may search Yelp reviews for a company with low customer satisfaction ratings (for example, Comcast, Wells Fargo, etc.), or research news articles that speak to a trend in service breakdowns for a specific company. Examine the current customer relationship management in the business's overall strategy and operations.

 Formatting: For parts 1-3, you will prepare an APA formatted report in MS Word. Use the following APA template to format your work.. Include the cover page and the reference page, delete the abstract page. Your formatting must be consistent with APA guidelines. 

Cite: A minimum of 2 credible sources for parts 1-3, consistent with APA guidelines. Blogs and Wikipedia are not considered reputable sources. Sources that appear in your references must have corresponding in-text citations.  

PART 1 REQUIRES... 

1. provide a background of the company

2. describe the 6 key components of the organizations customer service environment

3. describe the service breakdown, based on your research or yelp reviews. minimum 2 pages