KEL497 TIM CALKINS Pedigree Growth Strategy (A) Julie Smith tossed the ball for her dog, Toby, a three-year-old Golden Retriever. Toby bounded off...

There are three questions that need to be answered based on a case study. I've attached the case study. And the case study guideline. Here are the three questions that have to be answered based on the case study:1. Is dog food an attractive category?2. How well is Pedigree been doing?3. What marketing strategy do you recommend going forward?

1. Is dog food an attractive category? Dog food is an attractive category because of the number of people who own dogs and those whoown them are very possessive about them. Dog food was a major...