Key AssignmentConduct a current literature (no more than 5 years old) review on 21st-century marketing strategies. In a 12-15-page scholarly paper, discuss and examine strategic plans for new markets.

Key Assignment

Conduct a current literature (no more than 5 years old) review on 21st-century marketing strategies. In a 12-15-page scholarly paper, discuss and examine strategic plans for new markets. Provide professional examples of recent, innovative marketing and share best practices and recommendations for a selected company. Your paper should include the following:

• APA 6th      ed., 12-15-page scholarly paper 
  • Cover       page 
  • Abstract       and 3-5 key words 
  • Introduction       (what the paper is about and how it is organized) 
  • Literature       review (a discussion that integrates what was found in the literature regarding strategic plans for new markets) 
  • Body       (analysis of how the literature relates to 21st-century marketing strategies) 
  • Application       (share best practices, professional and personal experiences) 
  • Recommendations       (for the selected 21st-century business) 
  • Conclusion       (concluding remarks and recommendations for future research) 
  • References       (at least 10 recent peer reviewed scholarly articles; at least 5 industry articles or sources)
• The cover,      abstract, and reference pages are not included in the 12-15 page count.

All submissions must be in APA (6th ed.) format using Times New Roman and 12-point font.