Key Factors of SuccessList the common types of key success factors and answer the following questions: On what basis do buyers of the industry’s product choose between the competing brands of seller

Key Factors of Success

List the common types of key success factors and answer the following questions: 

• On what basis do buyers of the industry’s product choose between the competing brands of sellers? What product attributes are crucial? 
• What resources and competitive capabilities does a company need to have to be competitively successful? 
• What shortcomings are almost certain to put a company at a significant competitive disadvantage?

Include at least one APA-formatted citation from your textbook, Crafting & Executing Strategy, to support your rationale and receive full credit.