kim woods

PLEASE READ THE UPLOADED FILES THOROUGHLY INCLUDING THE ASSIGNEMENT BRIEF

-essay due on sunday

- 1500 words

please follow the instructions provided below:

- keep topic in relevance to the UK or International businesses 

- 10 reference (text book and website)

- essay is about creative thinking for business

- use business tools: SWOT, STEEPLE/PESTLE, etc

- In 1500 words, undertake an Individual report to demonstrate how creativity has been applied to a business idea or problem

- include creative business toolsl provided in the file(week 7)

-ASSESSMENT WEIGHT

•       Introduction 10%

•       Differentiation between creativity and innovation 10%

•       Explanation of the problem being solved and the creative solution 20%

•       Explanation of the opportunity being exploited 10%

•       Overview of how creative culture could be created within the organization10%

•       Processes and barriers to creativity 10%

•       Summary and recommendation 10%

•       Research and resource 10%

•       Presentation, grammar and spelling 10%