Kimpton Hotels: Earthcare Programs Michael Pace faced a dilemma. He was Kimpton Hotel's West Coast Director of Operations and Environmental Programs,...

Per the attached, answer the following:1. How would you justify the EarthCare program to Kimpton’s board of directors and stockholders? 2. What challenges face the EarthCare program, and how might Kimpton overcome them? 3. What further steps should Kimpton take to institutionalize its environmental commitments?