kindly assist me with this question You are managing a brand and a market research study reveals the following:

kindly assist me with this question

You are managing a brand and a market research study reveals the following:

a. 68 per cent of the people who bought your brand in the first three months of the year did not buy it in the second three months

b. 32 per cent of your customers bought a competitor's brand during the second three months.

·        How would you explain such findings to your boss?

·        How would you suggest that it could be determined whether these results were good or bad?