Kit Kat candy bar executives' ability to make the following statement, "Our most likely estimate of Kit Kat's ad recall rate is 65%.

10. Kit Kat candy bar executives' ability to make the following statement, "Our most likely estimate of Kit Kat's ad recall rate is 65%. In addition, we are 95% confident that Kit Kat's ad recall rate in the population falls between 62% and 68%," illustrates ___________. (Points: 1)an example of basic descriptive statistics an example of using statistical inference to estimate a population parameter based upon sample statistics an example of using statistical inference to estimate a statistic based upon a population parameter an example of hypothesis testing Both a and b