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Launching Amazon Go in United Kingdom, from a new product marketing perspective it must be 3.5 to 4 pages "Amazon Go in the UK (United Kingdom) " Answer the following: 1. Marketing research
Launching Amazon Go in United Kingdom, from a new product marketing perspective
it must be 3.5 to 4 pages
"Amazon Go in the UK (United Kingdom) " Answer the following:
1. Marketing research
a. Consumer analysis
- Demographics
- Psychographics
- Behaviours (eg: purchase behaviours)
- Geographical considerations
b. Industrial analysis
- Competitor analysis
2. Segmentation
a. Criteria
b. Target market(s)
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