Learning Team Collaboration: Mobile Commerce, Social Media, and Big DataTwo publically stated and promoted HB Company values are a:Commitment to providing high-quality, fresh beverages and foodCommitm

Learning Team Collaboration: Mobile Commerce, Social Media, and Big Data

Two publically stated and promoted HB Company values are a:

• Commitment to providing high-quality, fresh beverages and food
• Commitment to respecting and conserving resources whenever possible (i.e., minimizing it's carbon footprint)

Effective supply chain management is critical to enabling HB Company to live up to these values. For example, the commitment to fresh, high-quality products would indicate the need for small inventories to reduce "time on the shelf." However, many small deliveries could create more carbon emissions than a few medium-sized deliveries. The use of a CRM integrated with known suppliers could help balance inventory with demand to minimize the "time on the shelf" and the frequency of deliveries.

Complete the following as a team:

• Discuss how the addition of the mobile ordering app will affect each of the five components of supply chain management.
• Identify where there are risks and opportunities within the three flows for supporting the HB Company values.
• Describe how information systems, including effective CRMs, could help HB Company mitigate risks and use opportunities created by the mobile ordering process.

As a point of reference:

Supply Chain Management Components include:

• Plan
• Source
• Make
• Deliver
• Return

Supply Chain Management Flows include:

• Material flow
• Information flow
• Financial flow