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QUESTION

Lee Nicholas has been the owner and operator of World.com Advertising since its beginning 10 years ago. The company has prospered.

Lee Nicholas has been the owner and operator of World.com Advertising since its beginning 10 years ago. The company has prospered. Recently, Nicholas mentioned that he would sell the business for the right price.

Assume that you are interested in buying World.com Advertising. You obtain the most recent monthly trial balance, which follows. Revenues and expenses vary little from month to month, and January is a typical month. The trial balance shown is a preliminary or unadjusted trial balance. The controller informs you that the necessary accrual adjustments should include revenues of $3,800 and expenses of $1,100. Also, if you were to buy World.com Advertising, you would hire a manager so you could devote your time to other duties. Assume that this person would require a monthly salary of $5,000.

Assume that the most you would pay for the business is 20 times the monthly net income you could expect to earn from it. Compute this possible price.

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