Lion fish are an edible white fish, and are considered very tasty. What are some ways to increase consumer desire for lion fish?

Lion fish are an edible white fish, and are considered very tasty. What are some ways to increase consumer desire for lion fish?

Efforts are underway to promote invasive lion fish as collectible by Aquarius as a way to help lower the wild population (by increasing live capture and removing breeding fish from the wild). What are the downsides to this idea?