Lisa opened a bistro near a popular hiking trail and advertised heavily on popular travel Web sites.

Lisa opened a bistro near a popular hiking trail and advertised heavily on popular travel Web sites. She also distributed flyers in the local tourist information center and posted information about the bistro on social media. The communication channels that Lisa used to generate awareness about her bistro are referred to as _____.

interpersonal marketing

the promotional mix

the marketing mix

competitive advantage