List a company that has become crippled due to marketing myopia. List one way a company can recognized this decline early and used it as a catalyst...

 List a company that has become crippled due to marketing myopia.  List one way a company can recognized this decline early and used it as a catalyst to improve their business.

2. Describe how company success can lead to marketing myopia. What might upper management do to prevent success from leading to myopia.

3. What is the difference between product oriented and customer oriented business?