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QUESTION

List and describe the four Ps of marketing. Why might B2B sales be a more financially rewarding career area than consumer sales?

List and describe the four Ps of marketing.

Why might B2B sales be a more financially rewarding career area than consumer sales?

Why must accounting reports be prepared according to specific procedures (GAAP)? Should we allow businesses some flexibility or creativity in preparing financial statements? Why or why not? 

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